Mistakes Security ads

 Often have claimed that advertising spending is a bottomless pit, more bidders did not see much benefit. Blame the media, the media staff will help you analyze the cause of a lot, strange competition in the market, so why other companies do well? Blame themselves, but have to worry about every advertising effort, the time of this writing the best design for the effects of the pursuit by the media who hate to be almost raw the. But I say this: The real blame advertisers who may be in the ad serving process has not planned a few core issues. According to the author's many years of experience in media advertising, to put forward the following major security errors advertising manager for security companies or people responsible for the ads from the trial, not the Department also please Tatu to accommodate.
advertising done for whom?
quite a lot of people in advertising on attention, a lot of people will personally stood really serious discussions to open a few times, then the strict requirements of media personnel express their ideas, but often is not found to change to change to feel. for some good planning and advertising market sensitivity to force advertisers, their demands of the more popular members of the media, but the difficult requirements let members of the media guilty. Unfortunately, most people do not have good sensitivity and advertising market, the ability to design plan, they often feel to demand by the media staff are running down his (her) ideas flattering, and vice versa drag deadline day, so that they reluctantly accepted the reality of the proofs Serve.
root of the problem lies in the majority of advertisers who, they tend to their own ideas as an advertising point of the core demands, making the ads appear appealing serious dislocation. advertising is done to the potential customers to see, do not look to the advertisers themselves,UGGs, appealing to the wrong, it means selling point will be wrong or can not be expressed in an appropriate and effective, this way more beautiful advertising, where advertisers only found a self-satisfaction, but rather the potential demand of customers are not effectively expressed in the ad.
advertising or a street vendor?
thousands of people to the actual issuance costs point of view, the medium security industry advertising prices really or horse roadside vendors, these vendors will be shown with various types of products ordered, so that passersby do not have to pick one pick on the other. This model is also used security advertisers. Since the spent the money, somehow Value for money now,UGG boots, so the product as much as possible to the advertising space of the together with the security ad,UGG shoes, one after another.
but as propaganda tech security products, to meet the extensive collection of customer product purchase information needs, we appeal and selling point of the core where? series of ads where the integrity of planning? industry many business owners have China and the world in about making the well-known security brands, but many people planning creative advertising only in respect to a laughing stock out this step. the information carried on demand advertising exhaustive, it is also required creativity and quality, and to establish a brand. We have forget the time when every aspect is not the objective law of all things to all. So, do home company pioneered the use of multi-board layout advertising means, causing the industry attention and quickly in a year or so emerge as rookie. so many media personnel recommend this approach to advertisers (some want to brand enterprises tend to be cut into lamb media personnel). At this writing, I also turn to the two just above the generous multi-media advertising pages, a U.S. brand, a domestic brand.
look at the years That before the board companies, advertising space only know the world more originality and generous, but few people know all over the country within a year the company established offices or almost 70 partners, while also using other more kinds of marketing. look at this American company is currently in intelligent systems integrator, based on 4 years ago it implemented in the security industry, the layout, whether foreign or domestic, they are building channels,Discount UGG boots, product lines, acquisition integration, to China to discuss aspects of mergers and acquisitions of enterprises have emerged in their shadow, let alone the implementation of model projects in China and a national public relations. So, in 2004 the U.S. company formally hand the Chinese market, a great come prepared to were shortcomings in the momentum (of course not limited to security services shot, intelligent system integration is its main item.) analysis of these two companies branding, or marketing process, advertising is only one of its overall operation, the module only.
some domestic companies which hope to special sections or large format, more pages of advertising to achieve marketing purposes far removed from a single idea. and how the proceeds of inputs and outputs only the advertisers know. By the same token , the frequency of appropriate arrangements for advertising relationship with the targeted and contradictions also need to be careful of such advertisers on the same type of problem.
Who do things your ad in the paper after the assessment
security industry for many years with the association and the several companies during the market research found that the vast majority of Chinese security industry is not doing their own assessment of advertising, but did not do an effective evaluation.
is often the feel of a lot of people or the wrong way to assess the ad delivery income, or listen to media personnel on a single advertiser's rhetoric: publications such as Men do for brand advertisers, and not to do the order, so your not very good advertising effect is normal. right! brand order ads may be less, but the brand advertising can also reach, awareness of integrated assessment of other indicators do Well, how can the ads do their appreciation to the advertisers do? or only boast a staff through the media fan to believe that awareness of how your ad is good, how high it reach?
no ex-post evaluation of the ads is advertisers are saying to take money to vote in a bottomless pit, but the result was through the years sigh similarity with each new year to cast.