Tuesday, March 1, 2011

Kingsoft Lei Jun and his kingdom

 Wen / Chen Shi
him, not tall, thin, talking softly whisper, may seem frail man, his eyes flash with a romantic light. If you do not know him, and certainly difficult to get her and the president of listed companies link it more difficult to him and to link China's software industry, you will think he is a poet or a prose writer, but, when you know him, he will surely be awestruck.
He is a dreamer, the dream to write their own programs running on each computer on the world; he is a very talented programmer to write programs sophomore year was elected to the freshman teacher materials; he is also a managers have a crazy hard, working together day and night, often make the impossible possible.
He is a crazy competitor, a leader full of personality, a fearless dreamer no retreat. He is president of Kingsoft Lei Jun mm a software development is being loaded history of the Chinese IT industry leaders.
the first chapter to the young programmers from the frenzy of technology management craze
from programmers to manage Jinshan president, Lei Jun, a hard-working young man to show the world the growth story. joining Jinshan, he actually applied the kind of life picture? what is, let him go from a programmer manager?
write a program such as writing Poetry
1969 年 12 16, Lei Jun was born in Linyi City. high school before graduation, he used the old Apple computers, but he never thought his future would be something to do with computers.
Volunteers filled entrance, the friend selected the computer system, Thus the edge of life with which forged.
the same, then dripping fun, a good sense of written procedures, as did a work of art! One night, other students still immersed in the excitement, the LEI Jun quietly went to the self-study classroom. After each day, he would first burst into the classroom, sitting in the front of the lecture. high school he had the habit of napping, but after entering university Some students do not read that taking a nap, he could not sleep anymore.
the source of this strong sense of crisis, Lei Jun was summarized as especially afraid of lagging behind, for fear they are left behind, I'll catch up, I am not a good person to survive in the face of adversity. I will first do want a very thorough, objective is to keep yourself in adversity, I am the first to establish their own the position, and then people start. 150 dollars a month away from home, he knows he is taken away half of the family income, parents will be very difficult, is not too happy. So he do everything possible to find a variety of part-time money. At the time, to all Contributors earn royalties media turned out to be his main source of income. he has often a street in Wuhan, the electronic moving, and sometimes reselling point products, and sometimes repair the machine for others, and sometimes a little hands-on software code.
However, all this and Lei Jun did not affect the academic, on the contrary, he in the computer world like a duck, only 2 years to complete a 4-year university courses. freshman first course offered is called PASCAL programming, he often superior because of program design by teacher's praise. sophomore, the teacher will write Lei Jun compiled into the teaching process. As a minor celebrity, people are honest, studious, looking for him to help other teachers to do things, will take the initiative to the computer room keys to him, The computer is a treasure in that era, he went so far up the engine room also has three key!
is at that time, Lei Jun played an idea: start a world-class software companies, and to do their own software to run in the world each computer. At that time, he most admired Steve. Jobs mm this in their own garage built the world's first personal computer users.
increasingly strong urge to practice, so he soon no longer be willing to on paper.
computer all night, much more convenient than in school.
those years, people in this street you can often see a small youth carrying a large bag, he seems peculiar face, who would come all the way to see him say hello, Many companies who know him. This will have Wang Quanguo mm which is now the company's vice president of Kingsoft, Lei Jun's right hand man.
1989 年 2 months, Wang Quanguo had already graduated school to work, and a street in the electronic Internet companies to work in a home. formal system, so as to engage the software is like go to the market, often together to exchange between the lovers exchange. when I hand up the software. I became a software distribution center here, and transit, Lei Jun, and I often exchange software to mix was particularly ripe. They lie in how the company goes to sleep on the sofa is not comfortable, like the , the company issued to Wang Quanguo 50 overtime, which he gave Lei Jun 50. This is Lei Jun writing software get paid first.
and now, like many college graduates, graduating near the beginning Lei Jun his own business. senior year, he and Wang Quanguo, who founded the three-color company, and sell computers using the company opened four or five thousand dollars Zhang. However, after four or five months, neither the social resources has never received commercial training system was powerless to Lei Jun, the first venture ended in failure. He was, in the electronic street touted by others that point of initiation of vanity, a flash collapsed.
Lei Jun never forget the end of the business return to school feeling that day: sunny walk in the big cherry on the road Wu, nightmarish day finally ended, a better life started again. However, the entrepreneurial experience but also to Lei Jun gain a lot. he clearly knew their strengths and weaknesses, which made him in the future course of business have become more cautious; his initial understanding business operations, it is his future to the business executives laid the foundation for the transformation. The first business also allows He realized the important role of financing for enterprises, he deeply felt, with the 100,000 earn 100,000 than 100,000 earned by 100 million is much more difficult.
entering the Jinshan
1990 after graduating Lei Jun was assigned to the Department of Space, although the work is fairly hard, but his heart did not like that kind of work environment. He met with the first cause of confusion.
1991 年 11 months, at a computer exhibition, Lei Jun Qiu Bojun encounter long admired. He handed out business cards, with only his name and pager; and dressed in a designer's Qiu Bojun is impressively printed and handed him a card. Qiu Bojun aura to Lei Jun feel like a country boy into the city: Quan Ju De Roast Duck Restaurant, please eat a meal of roast duck Lei Jun, dinner, inviting it to join Jinshan.
night, all night thinking about Lei Jun, and finally a conclusion: the writing process Qiu Bojun is to work, but in Jinshan attention and success. Jinshan can create a Qiu Bojun, it will create the second to.
1992 年 7 months, holding to do, Jinshan the door.
officially entered the Jinshan month after two years of graduation from Kingsoft Lei Jun, Beijing set up the development, began recruiting. He played the recruitment advertising is: . He hoped that the same ideals with their own programmers, can enter the grand plans for the company. In order seeking applicants, Lei Jun Wang Quanguo Zhuhai travel through the night with long talk him forcefully into Jinshan. Then, Lei Jun, a large number of friends have written procedures was invited to Jinshan.
with a passion and dream college, Lei Jun in Jinshan started a new journey. but he did not expect, Jinshan and his is facing a sudden into an unprecedented predicament.
stealing
from 1988 to 1995, 7 years, Kingsoft WPS technology leader has been swept by north and south. It has been ridicule, when most needed is not Jinshan management professionals, but also Strategic planning is not a talent, but count the money masters!
However, in 1996, suffered a fatal blow Jinshan.
year, seems to be overnight, the Chinese people buy a computer, suddenly found a read more CD-ROM drive, 640 megabytes of capacity can hold all of the desired software. a mere 20 yuan a piece of pirated optical discs, fine dense cover of the mainstream at the time filled with software, which naturally include the Jinshan software.
Not only that, the Chinese version of Windows 95 when Microsoft has officially released, bundled with it, as well as Microsoft's other leading products mmOFFICE series. this accounted for 90% of office software market share rapidly WPS debacle, Jinshan technical advantages no longer exist.
sudden market changes, so many software companies are most perplexing domestic, some companies closed down immediately. Jinshan mobilize all resources to deal with this disaster, when he was general manager of Beijing Kingsoft Lei Jun and lead their staff around the clock, to pounce on new products, mm , as the products have lost the user a familiar brand WPS support, the end is only sold 2,000 units, have not been recognized by the market. Not only that, Jinshan whom also suffered huge losses, more than 200 million development, promotion budget down the drain . At that time, the company left tens of million yuan on the account, the staff go only a dozen people, was about to close. Qiu Bojun even sold his house to keep the company running.
survived < br> 1996, the lowest point in Jinshan, Lei Jun found around almost all of them have lost confidence in the backbone of the company basically left, in front of me in Lei Jun, there are very many choices. He can go to IBM , Microsoft, or any other company, he can also do real estate, make health care products, and he even wished to, it is not to forget to open a bar. At the time, even if the reduce the number. In his view, to do video tyrants only .
Lei Jun emotion, told reporters it was his toughest year, the What is more, this dreamer is Lei Jun .1996 April, he finally made his resignation.
in Qiu Bojun persuasion, Lei Jun has been on leave of 6 months. During this period, he was feeling very depressed But no matter what else to do, means the total abandonment of the original ideals, but also means recognizing that he really does not. This is not a Lei Jun's character after all, he quickly put the thought: we can for the nation and in the end States do something? can not make the cause of the whole national pride? do we do so throw in the towel?
for Lei Jun, the most worried about is Jinshan met disaster, it will become a mediocre company, Liantan a small company in Zhongguancun, a company some money for their families. , said firmly.
Lei Jun ultimately failed to break away under the Jinshan.
he recalls, there are two reasons for him to stay: The first is the interest; the second was his dream to serve the country by industry. Lei Jun That generation is the into a world-class enterprise. Lei Jun felt that for such a goal to pay ten or twenty years or even a lifetime is worth it. occasion of near death in the company, it is this firm belief in the dream and the resulting saved Jinshan.
the black years, Microsoft and piracy in the attack, WPS lost city of lost ground, down to the valley from the peak. At that time, almost everyone finds that Lei Jun from the slump. However, the surprise is that these people, 1996 November 1, Lei Jun regain confidence in Jinshan thrust backwards again!
brought back together, with 6 months of his time thinking hard about the conclusions. He believes that rapid growth Pricing to be suitable for China. idea is to guerrilla warfare, did Microsoft do not do the area, then the war by war. domestic software market, China's software industry, people remember the signs of a loud Kingsoft mm. Jinshan also launched the first set of large-scale mainland martial arts RPG, products, games, word processing systems, tools software successfully created three hot market, beautifully broke the industry talked about the Chinese software market, , and the Chinese software market has become the most dazzling star. Jinshan the same era with the start of the large number of software companies, Microsoft and Piracy double in the attack disappeared.
recalled that period of past, Lei Jun induction, their most valuable entrepreneurial quality, two things: one is ambitious. He believes that if the entrepreneur can not anticipate what happened ten years later, there will be a strong self-confidence, the attack on Microsoft and piracy, we all think Dances with Wolves people come together, not afraid of difficulties and obstacles, as the original ideals.
stepped
Kingsoft tortuous development in the road, bears the imprint Lei Jun I mm from the rapidly growing young fledgling programmers, to dozens of people a small business owner, to today's leaders in Jinshan.
1998 Jinshan year, despite the life to reproduce, but still walks with difficulty. This year, the company ushered in a major event, Lenovo $ 4,500,000 in cash plus a note of goodwill $ 4,500,000 converted mountain capital, the company reorganized. Jinshan started looking for the new professional managers, management and operation to play the important task of the entire company.
At that time, Lei Jun has helped recommended Many people, including later served as Founder President of Li Hansheng, but one did not negotiate. Finally, origin or technical Lei Jun Qiu Bojun I was spotted, Lenovo Yang is also supported. At the time, took the seal of the LEI Jun quietly whisper : The company is not to find people, and only allow yourself to meet me for a moment. He had a feeling when the substitutes. Nevertheless, Lei Jun has not ignorance once again before the Board, he confidently promised: 5 years, the management of the Jinshan made of the village (Zhongguancun) the best!
In fact, Lei Jun such a face Staff have bought a set of solid color suit, coupled with white shirt, wear shiny shoes. This late in the 20th century, China 90, so that the public feel that there is a new and fresh Jinshan business outlook.
later proved not only to manage the Kingsoft Lei Jun, but also single-handedly created a transition.
fact, Lei Jun is not born of management personnel. sophomore year, he was invited to lecture to do anti-virus. He prepared several pages of the original plan two-hour lectures, 15 minutes to put up finished the speech, a loss on the podium, he took notes and share and read it over again. about their changing role, Lei Jun little embarrassed on the see the future and direction of the product more clearly, but I might be a programmer too high, and the old to pre-empt, but also committed to help you write r l I do wrong. . He came to work at 9 am, 0:00 before leaving the company, but also together with our employees crowded elevator. In the elevator, he was not in the transaction using a mobile phone, that is, narrowing his eyes meditatively.
Jinshan employee in the eyes of mine The total action quickly, his eyes sharp mm often, he would seemingly inadvertently passed quickly from the staff side, came back to remind said, Wang Xin, general manager and marketing director for Lei Jun is a less recognition of the veterans were. you completed? r This is the praise. medicine. > For the growth of Lei Jun, Wang Quanguo quite understand. Jinshan Wang left in 1997, 2003 back to Gold, which 6 years is just the most rapid period of long Leijun Cheng. back, Lei Jun met with the first month of no more than 3 times, in 1997 he and I meet every day in an office. the company a large scale, and the regular lot, each department is very sound, it is not what. Lei Jun Wang Quanguo large 4-year-old said with a smile, combating piracy and protect intellectual property rights .2000 by the end of the intensity of the Beijing municipal government has taken the lead in the procurement of more than ten thousand sets of Kingsoft WPS. However, not so happy Lei Jun vigor in the past, users have sent a complaint, because the commonly used foreign software people used to the WPS did not. This allows Lei Jun realize that to improve customer satisfaction, we must throw away all the old code, rewrite the entire WPS, develop a file format fully compatible with, the use habits of fully compatible and stable use products. However, development of such products need more than 100 outstanding research and development personnel to develop a full three years, will spend all the funds at the time Jinshan. and if development fails, Jinshan will once again face the risk of closing. hesitated for half a year, Lei Jun and his management team finally in September 2002 was determined. They believe that IPR protection in China will more and more, the software industry, the spring has come.
Lei Jun sticklers, his shirt always very smooth, leather shoes always spotless. He believed that all things are constituted by the details, the details well, things to do the work. He even treat are broken down into all the details, concludes that Law Kingsoft product officially entered the Japanese market, and quickly open up the situation. This year in February, Kingsoft WPS Office officially released the Japanese version.
accompanied by dim the golden age of software industry, China's Internet-dominated era has come. Lei Jun keenly felt, the Internet age companies must modernize the traditional software revolution, otherwise the same as the dinosaurs die out. He believes that if from the inside out to change the traditional software, from the people, culture, organizational structure, business model, and so each aspects of using the Internet model, companies will have a very strong vitality of .2000, he prefers this model e-commerce, and founded what became the industry's flagship companies Joyo.
2003, the Jinshan again faced the pressure of survival . At the time, month is finished! times encountered major setbacks, he will be abnormal anxiety and caution. he resolutely decided that strict control of costs, canceled a series of unnecessary expense, the company entered a state of emergency survival. under his control, the ; effect lasted only two months, finally not to bring terrible destruction Jinshan.
in our hearts, Lei Jun, CEO of Huawei Ren admiration. Ren once said, a company can only died three times to live over, is the real business. dangerous Hong Kong stocks joined in 1992
Jinshan, Jinshan listed in 2007, Lei Jun 16 years like a day in Jinshan, who filled, and always was the initial dream and passion. Jinshan, has become a banner of national software industry.
Note the two isolated changes in road throwing
2003, Sri Lanka's MMS is doing editing software, the other is to do financial and management software, to be just like UF and Kingdee manufacturers like; third way is to do online games.
Jinshan chose for the average consumer, do an Internet game makers. Before, Jinshan studio is located in Zhuhai Xishanju once worked on the rapid development of China was an emerging industry. In the play a good WPS, Kingsoft, PowerWord the same time, all applications should turn into a survival mode based on Internet platform .2003 May, Lei Jun together with other high-level, persuading the board to give up listed on the country, go all out for internal mobilization, into online games.
I tell people, 8 million yuan enough for us to fight two battles, lost the battle if we can re-fight a battle. l r throwing two solitary note will succeed! Zaguomaitie our determination to come and go all out he moved to the network Games! I was asked back, responsible for the online games business. However, the Jinshan team games on the network, not many people are familiar with.
in Jinshan corporate culture, there are three well-known rule, that is: control yourself, set a good example; management business, take the lead; management team has gone. In order to take the lead, never to play online games Lei Jun suddenly crazily up.
? Therefore, in the Ke a smile on Crazy efforts fruitful exchange .2003 September 10, costing 30 million yuan of During this time, Lei Jun make a decision for the industry talking about. he price of $ 75,000,000 will be outstanding to sell the Amazon, when many people think the price is too low, and some even specifically wrote that will regret. B2C and by way of online games is to compare the two carefully made on the basis of business decisions, although distressed, but it must be a wise choice, he predicted there will be more exciting than do B2C happened.
really , Kingsoft online games soon became a cash cow: the past, only large business, the online games as main source of income of the company's total revenue in 2006 68%.
years, Lei Jun has been struggling in the face of adversity-style development to seek a breakthrough in Jinshan Road, Jinshan once, because the business had tentacles many and often-criticized. But the fact is, Lei Jun fought a series of online decision-making, is forward-looking and wise.
passion still
from WPS to the network game, struggling in the domestic software under realistic conditions, Jinshan out a Quxianjiuguo way .2007 October 9, Jinshan official in the Hong Kong Stock Exchange. opening price of 3.9 Hong Kong dollars, touted by many investors, the stock quickly rise .9 at 10:00 after the opening bell, the stock shocks all the way rise, the final closing to 5.00 Hong Kong dollars, the highest See HK .10 5.47 10 March, to 4.95 Hong Kong dollar market opened the next day, to close at 5.66 Hong Kong dollars, up 13.2%, 57.2% more than the issue price, up to 6.15 Hong Kong dollars, the trend is good. < br> Jinshan listed in Hong Kong before the institutional and retail investors to be in hot pursuit of a total of 47 times the international placement, individual investors a total of 99 times over-subscribed 146 times. Preliminary prospectuses show, Jinshan will issue 213 million shares, the offer price to determine 2.9 3.6 Hong Kong dollars, to raise funds not more than 760 million Hong Kong dollars. Kingsoft, one of sponsors of Lehman Brothers forecast a reasonable market value this year, Jinshan 3.1 to 4.13 billion Hong Kong dollars, next year, a reasonable price-earnings ratio of 12 to 16 times earnings this year, Jinshan will rise 40% to 139 million Hong Kong dollars.
to show the face of gaming company Kingsoft before investors finally listed today, which clearly demonstrates the success of online games Jinshan transition, but also could not help but feel for the local general-purpose software, particularly is the future of Chinese software industry had worried. Some people think that, in China, Jinshan is not online games more and more Chinese software Kingsoft is equal to the loss less the backbone of the nation. Jinshan will give up after the transformation of Chinese software business? < br> In this regard, Lei Jun has said Kingsoft online games to make a transition is forced to move. He has always believed that business software is the world's second largest software market, no matter how to make money online games, and its market scale is still far less than the office software. In The business is Kingsoft and online games, WPS will certainly stick with it.
conference, Ge Ke, vice president of Kingsoft is clear that the domestic office software market environment has improved, Kingsoft will not give up doing business online business software!
some industry insiders fear is unnecessary , with strong capital after the listing of Gold, will henceforth have more opportunities to develop their own software business .2007 August, start construction in Zhuhai Kingsoft 26,000 square meters of R & D building, programmers devil has opened two training camps period. In addition, foreign businesses will also have a huge investment in Jinshan, Jinshan's overseas strategy into Japan, Southeast Asia, Europe, the United States four stages, has now progressed to stage 2, after listing, the company hopes to break the European market first.
once considered a Road, has demonstrated the development of national software industry in China difficult process. and Gold, it is in the revitalization of China's support of the national software industry under stick to this ideal.
for Lei Jun, the initial excitement it has not changed. He In the October 9, 2007 in a theme of time, this moment belongs to each of Jinshan, and no everyone's hard work and struggle to not smile today hh nineteen years of spring and autumn, the time did not leave a mark on our faces, we still Xianggang business as full of passion and vigor!

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