First, the speed of a business
boss rules: To start, we must make preparations for losing or winning;
want to make big money, the quickest way is their own boss.
Boss of course, there are two possible, one is big money, another risk is losing money. I am today is to teach you how to can make big money and reduce the risk of losing money.
boss Rule two: the world's richest man, thinking to learn before to achieve double the performance;
since today talking about how to make money, especially how to start making money, then we must be talking about a person, that person is the world's richest man, Bill Gates b.
b Bill Gates, start a business from the 19-year-old, obscure, to the thirties he actually can become the world's richest self-made. So he thought Bill Gates b mode, he did things a certain way and entrepreneurs in general is not the same. < br> Boss Rule three: speed is the key to success and look better;
the U.S. magazine how to become the world's richest man? because only you can tell us the secret of the world's richest man.
Maybe our goal is not to become the world's richest man, but thinking through the learning mode of the world's richest man, and I believe that we to run our company, our businesses, we should be able to double the performance of many fishes.
b Bill Gates said: Actually I did really become the world's richest man, in addition to knowledge, in addition to connections, software company Microsoft, it will be in addition to marketing, the One premise is that most people do not find that the key is called a good look.
boss rule four: to know that not all industries are the same money;
first time I heard Bill Gates say that he b become the world's richest man because of his vision is good, my heart is less cool, because what does it mean? This means that our vision is not very good. So some people say, Bill Gates b, easy to say, these three look good words, you clearly define what is called the look good? vision of how we can adjust to the point of view when we look at things now as good as you can.
two good eyes
First of all, Bill Gates has a b Concept: Not all industries are as much money.
boss Rule five: you must first be assessed, and the trades;
money is not all sectors as many words it The real meaning is this: Some industries were more likely to make money! So we Chinese people always talking about: fear of the wrong men, women fear to marry the wrong husband! This is the eternal truth.
So when we decided to do a career we study whether it is successful, can make big money, the industry must first be assessed. just as Asia's richest man, Masayoshi Son, who started his own business in the twenty-year-old, he studied forty different industries, which he developed of the most profitable industry.
boss rule six: master trend is more important than the mastery of information;
b Bill Gates a good eye, he said basically need to have three conditions. about these three conditions, we first come take a look at Bill Gates b how good vision in the end.
Microsoft's corporate name in English is called Microsoft. that Microsoft actually has two words Micro and Soft.Micro mean? small? Micro fact that it represents means that the Microcomputer, it is not just small, it is the microcomputer means; representative of the soft mean? not soft, on behalf of the Software, is software, the software means. that is designed for Microsoft's software is a small computer use software.
but Bill Gates b 25 years ago, when he was 20 years old when the business world first, the top company called IBM. then the president of IBM Thomas b Watson, who had .25 years ago, the world's richest man, a computer with our whole house is so big. But Bill Gates b eyes have seen 25 years later, you will be put on the table a small computer station. So his vision with others is not the same.
three master trends
Why did the company that IBM will face defeat, and then re-integration (most recently started making money)? reason is given the name of the company is not very good. I mean anything mean? I on behalf of international, International; B mean anything, Business, Commerce; M on behalf of International Business Machines Corporation machine. So IBM is that it's main customers are who? are individuals or companies? company! company with a large bed.
However, 25 years ago, in the United States, a man named Steve Jobs b, he founded the Apple brand computer. Apple brand computer called a representative of the true meaning of Applepc.pc is PersonalComputer: personal computer. So Joe Sri Lanka was 24 years old was up to 5 billion dollars of assets, when Steve Jobs is the nation's youth to the idol, the object of worship, when Bill Gates, even the doors are not b, but 25 years after Bill Gates b worth over 60 billion U.S. dollars. Jobs are not that bad, of course, more than 10 billion dollars. Bill Gates b worth 65 times than Steve Jobs.
Does Bill Gates have Biqiaobusi smart b 65 times it? The answer is not possible, therefore, shows Bill Gates's vision Biqiaobusi b better.
often said Bill Gates b: In the information age, access to information important to grasp the important information? In fact, this is not important grasp the trend of the future is more important!
boss Rule Seven: master must have the biggest trends trends;
many people are in control of information, but Bill Gates, the most profitable b entrepreneurs they master the trend and not only grasp the trend, they possess the world's largest trend.
Jobs grasp the trend of personal computers, but Bill Gates was his understanding that b controls the computer hardware is its software, software should of a larger trend. So Bill Gates today will become the world b richest man, simply because his vision is not the same with us.
four instant success
company in Japan recently, and its ranking has lined up the world the first company called NTT, why many people listen to have not heard? because NTT's success too fast, you had a chance to hear it has been successful, this success rate like lightning. It is only business of the NTT years, it is already number one in Japan, ranked eighth in the world. If you start from scratch today, the creation of a business, ten years later, your company's turnover reached 100 billion dollars or more, you can not be called the God business ? This is inconceivable! that NTT is doing what? It is to do the phone. I two years ago, year and a half before the speech to go to Japan often, I see their NTT phone, I immediately put those commonly used in brand (I do not know what brand name) immediately hid the phone because I just put out next to them, almost looks like the same old antiques. I saw the NTT mobile phone smaller than us, any more than we now use A model even lighter weight, more than half, to the Internet, and the price of a just 100 dollars! how much money to buy our phones, I think we should be very clear.
good quality, light weight, style and beauty, but also on the Internet, the price is so low, so NTT is by such a marketing method, relying on its technology, relying on its innovative, and then the hands of almost everyone in Japan has a cell phone NTT. < br> So, access to information as to grasp trends and master to master as the biggest trend in trend. In a few years ago, the communications industry is a very big trend, NTT to control this trend.
boss Rule VIII: with the same horses , as on horseback, to instant success;
you like your cake to eat casually, or 30 people Qiangzhe Chi? of course free to eat. So in general, and often have a wrong idea: good money to see this man, He engaged in what the industry, I went to join his profession. It is as if people see a piece of cake, he ate fast left, he ate with relish, and you said I to join him, and you can only eat him What? remaining.
five, correspondingly
think, if today I want to match you with a Malay race, so who would win? horse to win or do you win? horse! only horse is a healthy horse, if you ride the horse of the above, in the end who will win? remember that once you sit face! horse will still win, but we only point away from the horse almost, just almost point. So our business to be successful, we do not regard ourselves as the Malay race. we are looking for a horse, riding on top of it, followed by horse forward, even if no more than horses, but at least we are very close to success . This method is called instant success!
What is a horse? a horse as if to grasp the same trend, rising in tandem.
boss Rule IX: Success rate depends on whether we have the best tools; < br> I ask another question: If you like the world today, Formula F-1 race car king Michael b Michael Schumacher, Schumacher win in the end, or do you win? should be Schumacher. But if I bet on: Michael Schumacher Racing World you win, bet one million dollars! it was said, you lose big, obviously Schumacher technology better. but I have not finished it, I let you drive the Ferrari, Schumacher open to Santana, so who would win?
so the technology in the market better, more experienced, not necessarily more money. When we have the best tool, our success rate is the most fast.
boss ten rules: find the best products Malay business, the boss's responsibility;
So, we were going horse race, it is better looking horse to go on top of it; if the technology did not experience Schumacher is good, we are not as good as a Ferrari, let others open Santana.
so in an enterprise which, the president of a company to be responsible to find the best products to sell. This is called the product horse; or find One of the best talent to help him work: human horse.
six wins without fighting the boss
rule XI: to find the best people you work to instant success;
like former Chicago Bulls basketball team to help him find a Michael Jordan playing basketball b, three consecutive NBA championships, and later had three NBA championship two years in the break, why cut off for two years? since Jordan retired to play baseball a go. If Jordan did not retiring, the Chicago Bulls to NBA championship by eight consecutive years. In ten years time there, if one team can win eight NBA championships, you see the boss is not turned a profit?
Twelve boss rule: to compete with others as with others;
chairman of a company so they will not sell, does not matter, he hired top marketing representatives to sell; he will not develop products, which can go to another agent products to research and development. own beat competitors, then sat on his car to go with him: through strategic alliances.
OK, so the success of the method in fact there are many, but to master, especially in those master the biggest trend is a very important thing.
Thirteen boss rule: Choose the industry means fewer competitors win without fighting;
second, Bill Gates said b, what look good? < br> I was speaking in Kuala Lumpur, on more than a thousand speeches, lectures finished, a man so excited to run over, he said: Chen, I heard your speech today, I have a great life goals and dreams. I said: What are your goals? He said: Chen, I want to become the world's richest man!
I heard that, wow, so and so, I know I'm good the incentive effect, but I I do not know after listening to two hours can inspire you to dream of such a large extent. I said: I ask you, what industry you are in? He said: I am in the beauty care products; I said: This beauty care products in the future is not the biggest trend? he said: beauty care products is a permanent trend, because everyone beauty; I said, well, it is not the biggest trend? He said: It should not. I said: Where did you sell your beauty care products? He said: Chen, O in Kuala Lumpur, Malaysia. I said: this man, you think about ah, if there is a planet, OK, here is a planet, Malaysia accounts for how the entire planet ?
seven, became the first brand
his face suddenly became a bit green, he said: Chen, not great, probably accounts for so much bad.
Kuala Lumpur, Malaysia accounts for how much? his face more green. He said: Chen, probably like this. I said: How many people in Kuala Lumpur, Malaysia to sell the skin care products, beauty care products in selling this? He said: Chen, is very large, hundreds. I said: it now becomes so small. the world is so big, you just carve up the market for so little, what this gentleman you will become the world's richest man? He said: Of course, it will not.
I ask you another question, how many people around the world use a computer? hundreds of millions, 90% of people are using Bill Gates's Windows software. in the next three to five years, more people use computers all over the world, when the world's population use computers to reach several billion when 90% of re-use Microsoft software. So, Bill Gates earned b 100 billion U.S. dollars, depending on the effort? is by selling it? or 25 years ago he was arrested by to the world's largest trend?
so good technology, experienced, as a good car ride, ride a good horse.
it to work is to how to find the car to go ride horses, or very, very important.
Bill Gates said that a good definition of the third vision: the world's first software company called Microsoft; the world's first cola called Coca-Cola; top of the world's first commercial computer called the IBM, is usually the first to do , it is easy to become the first brand.
eight competitors
look really good, if so, be the first one in the industry, to the first start-up, fewer competitors, the industry to choose to do. The Art of War comes to business because of the highest realm of the highest art of war strategy is: victory without fighting.
how to win without fighting it may be that when you do not have competitors, this cake with your point that no one time, how do you eat at this time, in fact, are you.
fourth boss rule: three eyes: the trend of big, big market, small competitors;
summarize the vision of a good definition of divided into three: the first is that we must grasp the biggest trends; the second of our market to be large, can not eat only to a point, OK, of course, we are in the country, the mainland market is great, it basically means You can not just in your city, for example, you can not just do your business in Kunming, not only in Shenzhen, you can not only in Dalian, not only in Shanghai, not only in Suzhou hh, we must expand our business to reach a national; third is to engage in fewer competitors, the industry, as little as possible;
So, if these three points, then grasp the fact that you get rich from the success has become increasingly closer.
fifth boss rule: do large space for future growth of the industry;
addition to these three points, the when, when we engage in an industry but also the customers currently in use is more or less in the end.
example, Suppose you want to invest money today to a company, will invest the money to the Coca-Cola? or will not they?
we have to ask, Coke is the next biggest trend? cola market is not the global market? This is a good thing; cola competitors how? to Coke in terms of, not too much, in fact, all the drinks are cola competitors, but Coke is not so much a matter of fact the most important competitors. But now the whole world How many people drink Coca Cola or Pepsi to drink? How many people? countless! said he is relatively small space for future growth. So we put our money invested in this company, when in fact it was paid stable, but not a great recovery.
September, world-class companies such as McDonald's is not
then a world-class enterprise? certainly; it does not have a global market? there; but eat Hamburg is the biggest trend of the future? not; McDonald's fast food restaurant a few competitors is that, basically in line with a certain trend, but because of his patronage what? have too.
so we do not just to find the biggest trend, not only to have a global market, we not only do fewer competitors, the industry, but also find a lot of industries are now customers do not.
are not too many customers, but the future will become a lot Now the customer is not too high frequency of use, but the future use will be high, looking for this industry to manage, if opened, like a Ferrari or Porsche to open the stage, this way it, we can to ensure that our success rate is always a little bit faster than others.
boss rule XVI: volume is the key to wealth;
in the end how can a business really make big money? a look. about big money, we to be sure to research who is the world's richest man in the end. Of course, the world's richest man, remains our admiration and worship, and very nasty man named Bill Gates b.
b this Bill Gates, in a few years ago the a set of computer software, called Windows 95 (Windows95). At that time within three months, Bill Gates, his company sold b 7 million units of Windows 95, a retail price of 100 dollars. incredible, just three month period, have such a big sales!
time I fancy a bit, if we sell a VCD can be sold for 10 U.S. dollars, of course, is impossible, may be 10 yuan, if we can sell 10 dollars, he sold seventy million three sets of windows can be 95, said sales of seven hundred million sets of three months we need to VCD. domestic only 13 million people, has spent more than half of the. so this is the world's richest man, Bill Gates b reasons.
Why Bill Gates b richest in the world ranking rise from the second first?
ten, because the world's richest man, Bill Gates
not become the world's richest man, he ranked second, why should he become the world's richest man? Because reason is very simple, because the world's richest man, Sam b Witton died. Sometimes people die, and we can seize the throne. This is the Sam Wo b Witton Palma, president of department stores, Sam b Witton opened 4000 in the United States Wal-Mart Stores: large shopping center.
I often think a president of the company, be sure to shop around to study, understand the company the operating conditions, so I always imagine myself Hill Muwei Dayton I, I visit a shop one day, very carefully studied every detail, I and each store manager to discuss the issue. That assumption has finished this investigation, I told The manager said Goodbye, 4000 store, a shop one day visit. Remember that only 365 days a year, the next time I see the manager when this is years later, this is Sam b Witton reason for the world's richest man.
then I found: Why do these people earn so much, in fact, for the simple reason is because of their large volume.
so large is the key to wealth. this sentence really means is, he said: The only reason not to make money, that is, the amount he is not big enough.
Boss Rule Seventeen: market demand and the market is the large amount of major premise;
Why did not the amount of it? In my personal research, I found a few:
The first is the market demand and insufficient;
Suppose we engaged in selling cars, Santana you want to sell, or selling a Rolls Royce? sell Santana, you may open The car is a Rolls Royce; to sell Rolls-Royce, maybe you should go back to open Santana. this is true, as Rolls-Royce company was sold to Germany's Volkswagen. so why is it so? because Rolls-Royce to buy this market demand was too small.
a pyramid is so big, you just cut to the pyramid so that it is difficult to make money. So we have to make big money then, as far as possible to the amount of large market for.
XI
top of the pyramid so you business owners, I want you to always think about your company now sells the goods is not too much at the top of the pyramid? If this is the case, your company The results may not be able too good, you have to change your product range, you can make a better operation of the company.
second, the small amount because the market is not big enough;
example, if your market is the city you live in a population of only 800,000 to 1,000,000, while Bill Gates's software b marketing world, billions of people, compared with him, even if we, like wisdom, abilities, But he is bigger than our market, we are still less than his money.
eighth boss rule: they can not sell because the quality and price;
third point it is based on the product poor quality;
Sony company, Japan's Sony, very top, they think: one can not sell something there are usually two problems, the first bad product quality; the second price is too high or too low. Why it? For example, your company's product quality is not good, after you pass the customer to buy a lot of publicity, but there is a negative word of mouth.
nineteenth boss rule: to ensure the quality of your product among the same class with the best price;
so every company must ensure that your company's products are among the same class with the best price, rather than make the best products. as if to make the best Rolls-Royce car, but it The company is closing down. We have to make in the same price in the best quality.
twenty boss rule: To set the heart of consumers exposed to price, rather than blindly seeking high or low demand;
Why that price? price is too high, the customer could not afford; low price point, according to reason about, the amount should be bigger, but why not sell? because no profit. If you had a heart attack today, I launched one of the world elixir, specifically to treat your heart, I say: you want to try the world's most expensive heart drug? heart is important to you, I sell you a cheapest in the world of medicine, you may rest assured that it? this price may be too low, so the result is not the amount.
Therefore, the price is too high, has its problems; Sometimes the price is too low to accept the customer can not make the customer think that mm is not effective, or that counterfeit goods.
second, pre-service
boss rule twenty-first: do not only service, but also do pre-sales services;
do next, if your quality is good, assuming you The price is acceptable to customers, it will be the next question is not very good service;
products do we always say that after-sales service, but I think it is obsolete. We not only need to do after-sales service, because each A person in the after-sales service, we have to do pre-sales service.
boss rule twenty-two: Customers do not buy, still give customers information;
customers do not buy time, we continue to provide his information , in which case, the customer feel that you and others do not, you are a paying person, rather than waiting to buy the product until you service, even I do not buy, you are willing to serve, that person so I bought the product after his service What happens ah? should be better.
boss rule twenty-three: Enterprise biggest cost is not trained clerk;
next point, I should mention that poor sales techniques. I think A company's largest operating costs than the company spent a number of fixed assets, how much liquidity, or how much advertising. a company is the largest in the most cost sales were not trained, because they offend the customers every day, Every day they lost the turnover.
I remember when I used to store consultant, I help them set up a gift certificate authorities, coupons sector is very good, printed sheets of paper to be for cash back, simply do not sell products. So then , the department store's vice president sent a woman to her images look very good, her eloquence is also good, the results of her performance for three consecutive months is odd mm.
As a consultant, I know: a entrepreneurs, a consultant must implement management by walking around, take the initiative to reach the market. One day I told this Miss Tang speaking, I said: Miss Deng, today I'm going out with you to visit customers, do not tell that the company's procurement I am your teacher, or he will be wary of purchasing the company told me that your assistant is, of course, today I'll pretend to look is stupid, ah, I'm not saying you Bena, my own is stupid, then you Introduction I am your assistant, then you talk to when I give you some advice.
thirteen, shut up
the results afterwards, Moving on after leaving the company's office, I told the Deng Miss spoke the word. Since the word I gave her opinion after that, that Ms Tang her monthly income from 4,500 yuan a month to reach 45,000 yuan a month, in just within 10 months. So that you will ask me: Chen Ms Tang you in the end to which this word? This word is called shut up.
Ms Tang speech I found this too much talk, every time there is no problem to ask this purchase to see me, not making a sound purchase not answer, she said that you have no problem was set. customers are no problem, you still ask him: you have no problem, he suddenly thought of another question! I said Miss Deng, then you too much, shut up. If I did not personally go to visit, the better the image of Miss Deng, eloquent, but she used the wrong way every day, visiting customers in the.
round boss rule: use of the way to sell products, the company is to enhance the performance guarantee;
her boss said, hey, marketing is not that large? That volume, why performance is not really good?
In fact, the loss of performance of the company's boss is invisible, because the company on behalf of all business marketing in the wrong way. Therefore, I recommend that each owner of the company: the sales must be trained very well. In particular, he must send representative of the company's first marketing training to do the business.
boss rule twenty-five: marketing representative with the company to do business first in training than to let him personally to do business in;
Some say that the company's first used as a training, he does not do performance is not too bad. the world's richest man, b Paul Getty has said that he would prefer to find 100 people, each with 1% of the force, he is certainly not 100% of a person with their own power.
fourth, the perfect team
a top sales representative, he is a man out with a 100% strength, you might as well send him to do the training, so that 100 people each with 1% strength. with the right methods to sell products, you will increase the company's performance.
boss rule twenty-six: product channels and more sales will be great;
to the next, I found small amount of a company because of his access products, sales channels too few mm. This product is very good, where to buy, I do not know; in the end where there is, so I'll tell you to find; the company a telephone? Tel unknown; company e-mail you, e-mail the company has not registered the product hh best in the world do not grow legs out of it. So assuming your marketing channels is not enough, customers want to buy can not buy, the fact on your company's performance is limited.
boss rule twenty-seven: publicity, promotion, publicity again!
next reason that I feel is the company's reputation or product awareness is not big enough. you know , Jackie Chan has recently shot a new film? Why not heard? because Jackie Chan has not released a new movie recently. That is, if the released a new Jackie Chan movie, you must know, and he will do publicity.
every enterprise need to remember three words, the first is called propaganda; the second is called propaganda; the third called? publicity. propaganda! publicity!! then publicity!!!
boss rule twenty-eight: There is no perfect person, the only perfect team;
So, how about an enterprise can be managed well? a business owner, the first he has to choose to engage in the industry, Because we have just mentioned, not as much money all industries; the second, when we select a particular industry, we decided to engage in when he needed a business owner choose the right person;
We often see the Olympic games, especially basketball this project, the U.S. Dream Team always win the gold medal. In fact, if you and I go to a coach, as we let the team get a gold medal dream. Why Dream Team in Olympic basketball competition among always get a gold medal? only one reason that they have the best in the world's best players.
fifth, management by walking around
Suppose we think of our company or business into a dream team As a boss, responsible for selecting the right talent to make the team closer to perfection. After all, there is no perfect person in the world, only perfect team. I believe everyone will agree with this argument.
boss rule twenty-nine: have to be monitored after authorization;
when our industry is right, our team is right, the next one, the responsible persons we need to do is to be responsible for supervision. a lot of people said that Chen, we are not should license? but authorization does not mean abstention ah. A lot of bosses in fact authorized, and his play golf, then companies are not very clear how inverted, so the license does not mean abstention, we must be authorized to supervise after.
Boss thirty rules: To engage in management by walking around;
how to monitor it? many management in the United States the authority to implement a thing they called Management by wandering around (MBWA). What does it mean? is: Management is to be engaged in the management by walking around.
ago, my company has a staff Huang, he is very excited to come to my company, he said: Chen I will do something, I will be your company's first salesman. I said: great ambition! when we released some tapes, he said: Chen, today I want to hold this big bag of 20 sets of packaging tape, assuming I have not sold out tomorrow, the 20 sets of tapes, I do not come back, I said: Mr. Wong, I wish you success.
next day he returned to the company, carrying the bag back. I said: wow, Wong, status? He said : report of Chen, a rewarding experience. is a means not sold.
God! I said: Mr Wong, what happens? the Wong said to me: yesterday I went to department stores to sell, not only does not marketing success, was also anti-marketing, you see, this is my new shirt, this is my new belt, my new pants, my new shoes.
XVI waste of talent
I said: so miserable !? I said: Mr. Huang, a good like this, we put it another way, I teach you how to sell these tapes public speaking. Later, he went out for a week straight, performance is not very good, I decided to engage in walking around management.
thirty-one boss rule: no proper supervision and management of a waste of talent;
I went to the scene, the Huang used to be a trainer, so his speech is this: all of you, I tell you, today you bought this tape hh I looked, I was shocked, I dare not admit that I was his boss. He seemed in the lecture, he put all of them as his soldiers.
So ...
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