Made 50,000 in 2010 sales, the Beijing-Benz planning a bigger dream: 2015 will be at least 4 new models introduced, including the You Are the One 2 By then, the Beijing-Benz will be capable of 30 million units of the scale. Beijing Health Secretary, Executive Vice President Mercedes-Benz recently told reporters said.
7000 5 million units across the
executive vice president of Beijing Benz said the Secretary for Health: from less than 7000 sales per year to 5 million vehicles by 2010 results, the Beijing-Benz is a historic leap year.
Since 2008, the Chrysler brand business spin-off in Beijing Benz, Daimler made a business of nearly 6.7 billion compensation plan termination. Beijing 2010 Mercedes-Benz sales income to rely on over-achieved Daimler no longer need cash support, so that compensation reduced to 3.872 billion yuan, down 38% of the miracle. Beijing-Benz set up the first few years, annual output of less than 7000, resulting in a loss year after year it became a state, just as the annual target companies reduced losses in 2010 was the first time Beijing Benz Daimler's compensation does not depend on, and rely solely on realize their business development on the true meaning of a turnaround from the past to rely on others
2010 in Beijing Benz sold 50,000 Mercedes-Benz sales in China accounted for more than 35% of the proportion of the Chinese market in the Daimler Group, raised to the third world ranking, which ranks the world C-Class Third, E-Class sedans ranked the world's second; the contribution of the Beijing-Benz, Daimler has given way to the China market to become the world's most important regional markets. Figures show that in 2010 production and import of Beijing Benz E-Class sedans sold more than 20,000, C-Class sales of nearly 30,000.
replace the foreign CEO
Sino-foreign joint ventures exist in both the right words, in the Beijing-Benz is not a serious problem within. Secretary for Health, said: must be respected, which is also our pride; the contrary at the market level, we know more about China as Chinese people's needs and preferences, so foreign to respect our proposal is also. , Beijing Benz Days will be appointed President and CEO, former President and Chief Executive Officer Buczek the nearly 6-year term expires, will be another appointment. Days Daimler Group was responsible for global procurement, and the Daimler headquarters in the long-serving, the Days Inn at the Daimler Group's internal resources and has a wealth of experience will help them in the Daimler Group, the future for the Beijing Benz rapid development, attract more resources and interests.
Beijing impact, especially for low-cost models; for high-end brands, the short term affect the long term opportunity.
China's auto market, the rapid development of the state in the past few years, it is precisely because the rapid development in recent years, there have been many contradictions, and corresponding policies. For example, Beijing government blocked the New Deal, is the response to road car development and the introduction of the conflict. Division in that: the future development of China's automobile speed, the relative will become stable, precisely, is the development of a normal growth of the state, some too fast a few years ago; but while the annual growth rate will slow down, the absolute value is still very large, especially in the second and third tier cities; In addition, changes in consumer habits as people in different market segments, growth will be different, especially luxury cars, luxury car market in China compared with Europe and the U.S. car developed countries a large gap, so the increase in luxury car market in the future will be far greater than the entire vehicle market growth.
finalize the 300,000 capacity
has been developed according to plan, by 2015, domestic and imported Mercedes-Benz sales in China, the proportion of 30% from the current ratio of 70% change to 70% to 30%. As a result, Beijing-Benz Mercedes-Benz system will occupy a more important strategic position.
This includes 2015, Beijing-Benz plans to launch four models, along with the existing C, E-class models, will form a powerful 6 Series models portfolio, of which included in the movie By then, the Beijing-Benz to expand annual capacity to 30 million.
Division in the same time disclosed that foreign shareholders have agreed that Beijing Benz, Daimler will invest 200 million euros in China in building 50 million units annual output of the engine factory and R & D center, which is the first time in Europe, Mercedes-Benz outside of the production engine, the project put into use in 2012.
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